SIMI – a "smart" apron for the modern woman, raises the thought of the kitchen as a space that is culturally often attributed to women, and in a way, perpetuates gender inequality. The kitchen represents a duality in its relation to women: on the one hand – it’s the heart of the house, where a woman can perform her cultural role of feeding and taking care of her family - it’s her “kingdom”. On the other hand - it serves as a socio-cultural “prison”, that maintains the old perception of women’s gender role - from which she cannot escape, and is often accompanied by oppression and even aggression towards her. Under the guise of advanced technology for the modern woman, SIMI aims at helping successful women to excel in the kitchen, as in other areas of their lives. However, it actually serves as an object that connects women more tightly to the kitchen space, which, in a sense, keeps its cultural-oppressive role.